About the show

Crisis Media Training for the Social Media and AI Era is a limited series podcast hosted by TJ Walker and produced by Ultamize, the world’s largest personal development podcast network.

In today’s world, a crisis can explode before your organization even knows there is a problem. A shaky phone video, a hostile social media post, an AI-generated summary, or one poorly worded statement can define your reputation in minutes.

This limited series teaches leaders, executives, founders, public officials, spokespersons, and professionals how modern crisis communication really works. You will learn how to respond when the story is already spreading, how to avoid damaging sound bites, how to communicate when your words may be clipped and shared, how social media outrage escalates, and how artificial intelligence is changing crisis response.

TJ Walker breaks down practical lessons on crisis media training, social media crisis response, AI misinformation, reputation management, public relations, executive communication, and communication under pressure.

If you want to understand how smart people lose control of the narrative, and how prepared communicators stay calm, clear, and credible, this Ultamize limited series podcast is for you.

Crisis Media Training for the Social Media and AI Era is part of the Ultamize Personal Development Podcast Network.

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All episodes

  1. Bonus Episode – Speaking in Headlines: Every Answer Is a Quote | Media Training

    August 17, 2026 · 2:56

  2. Crisis Media Training for the Social Media and AI Era Trailer | Ultamize Limited Series with TJ Walker

    May 4, 2026 · 1:25

  3. Episode 1 The Crisis Has Already Started Before You Speak

    May 4, 2026 · 1:28

  4. Episode 2 The Death of the Traditional Crisis Timeline

    May 4, 2026 · 1:26

  5. Episode 3 How Social Media Rewrites the Rules Instantly

    May 4, 2026 · 1:39

  6. Episode 4 Why the First Response Matters More Than Ever

    May 4, 2026 · 2:05

  7. Episode 5 Your First Statement Will Be Clipped Not Watched

    May 4, 2026 · 1:57

  8. Episode 6 What Happens When You Say Nothing

    May 4, 2026 · 2:04

  9. Episode 7 Saying I Don’t Know in a Viral Environment

    May 4, 2026 · 2:03

  10. Episode 8 You Are Not Being Watched You Are Being Edited

    May 4, 2026 · 1:58

  11. Episode 9 How One Sentence Becomes the Entire Story

    May 4, 2026 · 1:48

  12. Episode 10 Why Longer Explanations Make Things Worse

    May 4, 2026 · 1:56

  13. Episode 11 It Is Not the Question It Is the Clip That Follows

    May 4, 2026 · 2:25

  14. Episode 12 When Your Answer Becomes the Accusation

    May 4, 2026 · 3:15

  15. Episode 13 The Trap of Repeating the Allegation

    May 4, 2026 · 2:33

  16. Episode 14 How Crises Spread and Why Outrage Escalates

    May 4, 2026 · 2:29

  17. Episode 15 Responding to Rumors Without Amplifying Them

    May 4, 2026 · 2:34

  18. Episode 16 AI Is Now Part of Every Crisis

    May 4, 2026 · 2:07

  19. Episode 17 The Risk of AI Generated Statements

    May 4, 2026 · 2:34

  20. Episode 18 How AI Can Be Used Against You

    May 4, 2026 · 2:01

  21. Episode 19 Using AI to Prepare Without Losing Control

    May 4, 2026 · 2:44

  22. Episode 20 The 3 Message Rule in a Viral World

    May 4, 2026 · 2:25

  23. Episode 21 Practicing for Clips and Recording Your First Response

    May 4, 2026 · 1:52

  24. Episode 22 Case Study When Silence Made It Worse

    May 4, 2026 · 1:57

  25. Episode 23 Case Study A Strong Response That Helped

    May 4, 2026 · 2:07

  26. Episode 24 Before Your Next Crisis Listen to This First

    May 4, 2026 · 1:53

  27. Episode 25 Crisis Communication Reset | Calm Clear Focused Crisis Response

    May 4, 2026 · 1:50

  28. Episode 26 Podcast Finale | Crisis Media Training for the Social Media and AI Era with TJ Walker

    May 4, 2026 · 1:40